Plan ahead for coverage of important events or periods of increased demand in your industry, and stay focused on how you can provide additional benefits to your customers through sharing information they can use. You may opt-out by. We wish you best of luck choosing and using your new CMS! Best Practices: Guidance On Content Management Systems. Successful PR, media strategy, creative and advertising executives from, EY & Citi On The Importance Of Resilience And Innovation, Impact 50: Investors Seeking Profit — And Pushing For Change, Michigan Economic Development Corporation With Forbes Insights. Essential Document Management Best Practices. What did your audience respond to the most? Of course, the best place to start is with the people who use the information management systems. 1. In this handbook, gain expert insight on how WCM best practices have evolved, including the role the customer experience plays in website development and the importance of designing Web content that is mobile device compatible. - Gary Vela, Web Daytona, Content is like whiskey -- you know from the first sip whether it's good or not. Don’t give into the temptation to choose quantity over quality. Questions about an article? - Adam Draper, Gladiator Law Marketing, Most of us take for granted or neglect the information Google has about our business, traffic and audience. This allows you to leverage a single piece of content repeatedly and analyze its performance across multiple platforms. How do we know what to write if we don't know who we're trying to influence? As an example, for a food delivery brand we chose three pillars that were, "food, family and happiness." Forbes Agency Council is an invitation-only, fee-based organization for executives in successful public relations, media strategy, creative and advertising agencies. Posting unfocused content creation erratically will not serve your company. Here are a few surefire file management tips that will help you keep the most helter-skelter infrastructure in order. - Bo Bothe, BrandExtract, LLC, 13. And IT spends precious hours on tedious tasks and updates at the expense of innovation. Invest In Promoting Your Valuable Content, You can spend a lot of time and resources to create purpose-driven work, but if there's no one to see it, you can’t emotionally resonate with your audience or anyone at all. In this article we review some of the best practices for choosing, using, and implementing a CCMS. Comprehensive software helps businesses convert their office into a paperless one. Look at your content the same way. Companies that focus only on getting the keywords right can lose out on connection. Joomla! Establish a set of conventions that keep your messaging and editorial practices consistent. If they don’t respond positively to the content, then it is not. Then, it's imperative to simplify the content to avoid jargon, buzzwords, and acronyms. - Rebecca Kowalewicz, Clearbridge Branding Agency, As content has gotten more technical to be effective in the digital space, it has lost its personality. To ensure the alignment in vision and goal of ECM within all branches of your business, you must develop and enforce protocols. For content management purposes you should follow topics like SEO, content, technology, consumer trends, and design. In the age of algorithms, that can be harder to do than it was years ago. Web Content Management: Systems, Features, and Best Practices Expertise from Forbes Councils members, operated under license. New isn’t always nor automatically better, but when new ideas or technologies actually are great, you better pay attention and not miss out. Fail to properly train staff in the transition to implementing a new document management strategy. If you’re working with a development partner, you can always ask for a demo of whatever CMS you’re considering. Whether you’re selecting a CMS for the first time or replacing one that doesn’t quite meet your needs, this list of guidelines is designed to help you choose wisely. The content you develop must fill both the technical requirements needed for relevance and provide the reader with a story that makes sense and drives action. You’ll also want to factor in permissions, approval requirements and customized features that are unique to your business. Content. content management as an extension of database management.” Whittle goes on to list the things we’ve learned from the history of data-base management: “One, islands of data should be avoided; two, the need to sup-port multiple platforms and multiple operating systems when we’re planning infrastructure; and three, making those Identify, Simplify And Simplify Again, Step No. Unfortunately, some CMS web server operators are not following security best practices, exposing them and others to cyber security risks such as compromise and denial of service. Find…. Now that you’re on a schedule that keeps content fresh, you’ll want to archive anything that’s outlived its usefulness. - Durée Ross, Durée & Company, Inc. 10. Reduced cycle time for business processes 4. Choose a CMS that won’t compromise sensitive information or leave you and your customers vulnerable to hackers. But they may not be able to clearly communicate the processes that are supported without friction. You can do both. However, selecting an appropriate CMS can be challenging. Make a prioritized list of everything on your site that needs to be updated. Data Retention and Recovery: Institute archiving at all stages of the content management life cycle, including creation, acquisition, cataloging/identification, storage, preservation and access. Now it’s time to devise a content strategy that maps to those goals specifically. Content Management System Selection Best Practices Comments; A Content Management System (CMS) is the center of the digital marketing ecosystem which enables marketers to drive customer acquisition and retention through relevant communication across multiple channels. Select a document management system without first researching the way people currently create, share and store content to find a solution that fits best with existing practices. These sites, as per best practices, should be managed by content management systems (such as Adobe, HP, Drupal, and other vendors). Find out if you qualify at Forbes Councils. While not every piece of news might be worthwhile, you can always learn something new. All Rights Reserved, This is a BETA experience. You launched the CMS in order to reach and exceed business goals. Drawing an analogy to instructions found on most shampoos: The "lather" is the core message, the "rinse" is where the message may appear and the "repeat" is telling the story again and again. Start with the most important areas and keep working until everything is current. Before you invest, determine whether the CMS can grow with your company over the next three to five years. Having new content posted to your website on a consistent basis is essential to healthy website performance, but it can’t be just any content. Your IT department or development partner can make sure it remains searchable so you still get the SEO benefits. - Andy Etemadi, EYEMAGINE, 15. Be very clear about what success looks like in your organization. - Fran Biderman-Gross, Advantages, Forbes Agency Council is an invitation-only, fee-based organization for executives in successful public relations, media strategy, creative and advertising agencies. - Dave Wendland, Hamacher Resource Group, As marketers, we do our best to come up with relevant and personalized content, but there is only so much we know about the consumers. Before choosing a record management … 1. Posting regularly, i.e. A document management system is an integral part of the business filing system. Key considerations include limiting team size, placing talent where appropriate, and establishing clear lines of communication. Here he shares nine best practices to help ease the transition from performing ad hoc Web efforts to adhering to the structure of a CMS. Best practices and good intranet design go beyond the Content Management System (CMS). For this purpose, auditing old content allows a business to craft future content to fall along the same grain as the best performing pieces on its website or social media. Review your analytics. Give your audience what they want, but be sure that your brand is getting something back from them, too. You can’t be original (but that’s good) Enlist these helpful best practices while grabbing your virtual tool box to sweep up, sort and declutter your businesses content that is due for an overhaul. Now that your CMS has been implemented, you can establish an ongoing process for creating and updating content that satisfies key stakeholders. There are thousands of options available and there is … Your IT department or development partner can help you tweak it until it’s optimized for your team and your needs. Guidance works with several partners who provide outstanding content management systems that we customize for our clients. Get other users involved early in the decision making process. The latest Econsultancy digital marketing content best practice, trends, market data, news, case studies, training and more. Like all other marketing channels, your messaging should be well-thought-out and purposeful, not just plentiful. Create A Story And Repurpose The Content, Create two to three content pillars that act as an anchor for any other content that is created from that. Web Content Management System is used to control the dynamic collection of web material, including HTML documents, images, and other forms of media Web Content Management System facilitates document control, auditing, editing, and timeline management. Additional best practices: 2FA and requirements for complicated passwords; Always use the latest version of the software; Subscribe to product and security updates from the vendor via social media or mailing lists; Expert point of view: how secure are CMSes and plugins? Members share their best practices for managing and analyzing your brand's content. It’s no secret that search engines like fresh content, and a lot of it. © 2020 Forbes Media LLC. Sound organizational practices are vital to minimizing confusion in any file system. Today's marketing environment allows you to test a variety of content, provide a quick read on impact and support the ability to make changes in real-time. Carefully scope out exactly what you need the system to do. To make the most of it, however, proper strategizing is necessary at the organizational level. Plan: Staffing recommendations, content management system customization, metadata plan, ... We have identified these best practices to help you create meaningful and relevant content. Plenty of research out there shows that successful employee performance management system best Practices processes helps to bring out the best from employees at work. That should be your key type of content. Improved organization efficiency 3. Why is the new system for content management being implemented? A modern content management system ( CMS) can change all that. 1 (and this should happen with an agreed-to strategy before anything happens) needs to be audience identification. If you are writing content that will be forced into a social news feed, you need it to be quickly engaging. They collect data from various departments of the company tracking key performance indicators (KPIs) and present them in an understandable way. So if you want to stand out in a world where over 4 million posts are published every single day, we’ve prepared a list of five best practices for content creation and management.. Here’s what you need to know: 1. - Ally Spinu, USA Link System, Make your content as multi-use as possible, so it can be tested on several distribution channels. Setting up realistic goals, in the beginning, to keep up with regular content generation is crucial -- creating a content calendar/schedule of how many times a week/month and assigning/determining which individuals are responsible for that content. A CMS typically has two major components: a content management application (CMA), as the front-end user interface that allows a user, even with limited expertise, to add, modify, and remove content from a website without the intervention of a webmaster; and a content delivery application (CDA), that compiles the content and updates the website. Whether you’re selecting a CMS for the first time or replacing one that doesn’t quite meet your needs, this list of guidelines is designed to help you choose wisely. Content marketing is by and large one of the most significant aspects of digital marketing today. What problems will this new system solve within your organization? To help, 15 members of Forbes Agency Council share some of the best practices a company can adopt when it comes to the management and analysis of its existing content. After you've developed and executed a strategy, measure your results and make changes based on those. Some of the most successful CMS projects are built on good communication and clearly designated ownership. A proper analysis offers insight that can increase the visibility (and conversion) of current and future content. Content Management Best Practices The Vasont® CCMS is an extremely useful system for organizations of any size. The goal is to find one that meets your business needs and will be an easy, efficient option for you and your team. Understand How People Are Exposed To Content, If you are writing content that people are searching for, your content needs to be optimized for the search engines. So, don’t shy away from making an investment to promote your content. Consider how your content needs will shift in the foreseeable future. - David Farinella, Farinella LLC, Your content should be actionable -- from a way to make a purchase, to downloading a white paper or even just simple engagement by asking a valuable question. - Hannah Trivette, NUVEW Web Solutions, 2. Communication. Now is the time to look at the data and evaluate whether the content is performing the way you want it to. Is It Time to Update the Content Management System on Your Website. This article gives best practice suggestions to avoid the most common mistakes. Capture elements like brand guidelines and naming conventions in a style guide that’s shared with the whole team. - Natacha Gaymer-Jones, SWOON MEDIA, The most valuable opinion, when it comes to your content, comes from your customer or user. Ask your IT department or development partner to weigh in. Table Of Contents. Finally, paying attention to trends is the last best practice tip. Management reports aim at informing managers of different aspects of the business, in order to help them make better-informed decisions. By using these content pillars and an anchor, we could then create a thematic description and topics ideas based around the "core" message. (And just when you think you’re finished, remember that you’ll need to continually refresh the content!). You can discover your user’s needs through conducting market research, user research, and analyzing web metrics. Each piece of content should: Reflect your organization’s goals and user’s needs. Making sure your Google My Business page is well-optimized then paying close attention to the insights will help you make better decisions, as well as be able to respond to what clients are actually looking for and how potential customers are finding your business online. Content Management Systems Security and Associated Risks. Identifying the need for Document Management System with business. Life Hacks: Top Tips from Real Project Managers, The Evolution of Content and Commerce with Episerver. A/B testing of various content will ensure you are continually refining content and maximizing performance. Repeating key points consistently and gaining ubiquity through frequency is paramount. Selecting and implementing a CMS isn't a project just for the IT group. Businesses that invest in content marketing have to discover ways to both produce and refresh their content over time. Content marketing is great, but it ain’t easy. Write to the audience, not above the audience. Will the CMS you’re eyeing integrate well with the existing platforms and systems you need to run your business? Below are nine Best Practices for Effective Document Management in 2020: 1. Getting brutally honest feedback from paying customers is critical to knowing whether the content is good or effective. If you are writing a long-form piece in a magazine, it should be highly tailored to the reader and hold their attention for the duration of the piece. - JC Hite, Hite Digital. Roll up your sleeves and dig into the data! Oracle Consulting has the experience and capability to implement the following examples of content management best practice recommendations for Healthcare clients: 1. Reporting for management provides insights on how the company is doing, empowering de… To be effective, these processes need to align your workforce, improve employee performance, support employee development and drive better business results, and not just once a year during the annual appraisal. You pay good money for a bottle of good whiskey because its quality speaks for itself. Devise a Good File Naming Strategy. To help, 15 members of Forbes Agency Council share some of the best practices a company can adopt when it comes to the management and analysis of its existing content. is one of the most widely used CMSs in the world. 6 Best Practices for Content Management. Document Management: mistakes to avoid and best practices to adopt The Amplexor digital experience and enterprise collaboration blog provides expert insights and free resources on digital strategy, content management and industry compliance. - Bernard May, National Positions, One of the most important factors in marketing and building a reputation is repetition. Easier access to documents and simplified searching 2. Remember that analytics component? Implementing the right content management system (or CMS) can make updating your website a breeze. Take advantage of social media scheduling software and platforms, especially ones that integrate both scheduling and measuring. You need to put your valuable content in front of people who can benefit from it. Enhanced protection of information, including compliance with laws and regulations Decisions about how the new system is … It’s important to factor in plug-ins, updates, and any licensing and maintenance fees that are required to keep your CMS running smoothly. With an agile, integrated, secure digital foundation, IT teams can deliver value faster, use data to drive experiences, and empower content developers to create the experiences their customers expect. Content strategy, content management, user-generated content… Chances are you’ll need to adjust the system once it’s in use in order to meet your business objectives. Content must be diverse, relevant and bring the point across while indirectly selling a product or service. What received the most action? - Lori Paikin, NaviStone®, It's important to always have a strategy before you create and post your content. The ability to create compelling, easy to use sites with effective SEO, SEM, personalization and analytics is critical to engaging customers and driving loyalty revenue. If they say the content is good, then it is. Don't accept anything average because people will know it and will not follow it. We’d like to congratulate one of those partners, EPiServer, on their 5th consecutive year ranking as a “Visionary” in Gartner’s Magic Quadrant for Web Content Management. IBM FileNet Content Manager Implementation Best Practices and Recommendations Wei-Dong Zhu Bert Bukvarevic Bill Carpenter Axel Dreher Chuck Fay Ruth Hildebrand-Lund Elizabeth Koumpan Sridhar Satuloori Michael Seaman Dimitris Tzouvelis System architecture, business continuity, and capacity planning Repository, security, application design, and solution building Deployment, system … They basically show the worth of your business over a specific time period by disclosing financial and operational information. Opinions expressed are those of the author. Click here to access the full report. Teams have to create multiple versions of the same content just to fit different screens. Possible goals may include things like: 1. *FREE* shipping on qualifying offers. Web Content Management: Systems, Features, and Best Practices [Barker, Deane] on Amazon.com. Home / Insights / Best Practices: Guidance On Content Management Systems Implementing the right content management system (or CMS) can make updating your website a breeze. Plus, discover why collaboration between IT and marketing is the key to selecting the right content management system (CMS). same day every week/month greatly increases the effectiveness -- plus it's great content for social media and e-newsletters. Original release date: January 24, 2013 | Last revised: October 19, 2016 ... (GPL) model. Shoot (or create) a YouTube video, use the audio for a podcast, transcribe the video for a blog, use small segments of your video for social posts and Stories, etc. These users will have ideas, often based on their pain points and what they’d like to see in an ideal system. Ultimately, you want a CMS that gives you easy access to data that measures your progress. Email [email protected]. 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