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Consider these 3 law firm marketing ideas for your website: Additional law firm marketing ideas include making sure your firm’s profile listing on Google, Bing, Yelp, Facebook, and other profile pages are filled out with all of the pertinent information including address, phone numbers, website, and law practice categories. At SEO Law Hub, we believe in delivering actual measurable results to our clients. Crate47 believe that good law firm branding is about a lot more than just creating a new law firm logo. Everything from flyers to your business card and email signature will probably contain your logo. Don’t trip up your potential clients with legal jargon that they won’t understand. Choosing your typography will depend on all the above in addition to the exact color scheme you land on. One of the easiest and most inexpensive law firm marketing ideas to capture the attention of these people firsthand is through, With 9 billion people using email applications, and 92% of adults checking their email on a daily basis, it’s a good idea to get a. in place to take advantage of the potential clientele in need of your legal expertise. Your blog should share exciting and informative articles as items relate to your law firm while establishing a professional tone. And you can start from there. Sometimes organic marketing and brand building isn’t always enough to get your firm at the top of the SERPs. By the end of reading this article, you will find that much of the work is yet to be done to brand your law firm. Imagine your firm as a person. You can discuss or give simplified explanation of certain laws that can be applied to the general public or cases. After you receive the first draft of the ads, make sure to review it internally, comparing it with your copy of the guidelines to ensure that rules were followed. Hiring a professional could ensure you work with someone who understands the best practices and how to effectively implement them so you can reach your target audience. Once you have a clear idea of your firm’s brand positioning, market differentiators and brand voice, you can begin the process of compiling this into your brand’s logo. Recently colors accents such as green, red and orange are trending in legal company branding. A good law firm or lawyer logo reflects what you stand for and is your chance to communicate your values, style and ideals at a glance. When choosing attributes like the logo, colours and fonts take all your brand’s information including client personas, voice and positioning into account. It provides humanization where a website may not. In our brand analysis, development and management projects, we at Jaffe work with six primary aspects of brand identity and brand management. However, rebranding is not the same as updating or refreshing the brand. Although social media isn’t necessarily a law firm’s biggest marketing channel because people are typically less inclined to share things about their legal problems online, it’s still crucial that firms are present to provide information to their client base. See how we used. Gaining the awareness and trust of your clients is key to gaining their business, so we want to give you 5 powerful law firm marketing ideas and strategies that will give your firm more visibility, and quality leads ready to hire an attorney from your law firm. Our team has the knowledge and time to create SEO opportunities for your site to gain the traffic it deserves. They are likely heading to the Google advertisements listed above the organic searches. If you’re looking to grow into a more prosperous and profitable firm, it’s vital that you not only keep these law firm marketing ideas in mind, but that your firm actually implements them.  Secured via SSL/TLS Encryption. Explore; Menu; Menu ; Legal Branding. Our experienced team help brands optimise their digital performance. Need proof? A key part to standing out in your law practice’s market is through building its brand. But what are the topics that you should tackle in your blog? Take out a legal pad and start jotting these characteristics and attributes down. And you can pretty much guarantee either Google or Siri are in the mix of things. Traditionally legal firm logos were dark colors (black, navy, grey) against white backgrounds. And we completely agree. The world is changing and so should your law firm brand. Having this information well-documented will reduce the number of occurrences where your logo or brand is “recreated” by advertising partners and marketers alike. For a law firm, it’s important for clients to be kept up to date with the latest happenings in your law practice. SEO is the practice of utilizing specific goal-oriented strategies to get your site ranking higher in search engine results pages, or SERPs. SumoDrive LLC is a Search Engine Optimization service provider. Many law firms use colours such as blue, beige and burgundy in their logos, websites and other marketing material. Only 26% of firms maintain a consistent blog, and only a mere 7% of attorneys maintain a blog for professional purposes. This way, when you run any form of advertisement, you can send your brand guidelines and assets along to your advertising partner to use. Maintaining a blog and legal content marketing on a regular schedule can consume hours of an attorney’s work week. SaaS Branding; Legal Branding; Local Branding; Digital Branding; Next Tips on Proper Brand Building with Email Marketing in 2019. After which, you should expect to receive a number of documents and deliverables from them, so that you have everything you need to create and brand all your marketing materials now and in the future. Social media is a useful brand builder for attorneys seeking to boost their online presence. Another critical deliverable you should expect from your brand design agency is your branding guide and specifications. Your email address will not be published. Higher visibility = an increase in, Blogs are a vital aspect of many company’s marketing strategy. Don’t sacrifice them. While this isn’t necessarily a memorable slogan, it does make it clear that the firm deals with families in California, a very strong indicator that the firm specializes in family law. Blogs are a vital aspect of many company’s marketing strategy. Whether or not a person contacts your firm or not is a direct result from the content you’re generating on your site. Branding evolves, marketing evolves, and so does your customer – and they expect better. This can give them the push they need to get back in touch. LinkedIn and Visa use blue at the core of their brands, for example. These directories are broken down by location, allowing local searches to yield a smaller number of listings. We want to help people grow their business, so we want them to make sure they are working with a marketing company that is right for them and specializes in their field. They also show unacceptable methods of using their logo and assets. Due to this, they’re able to deliver a higher level of quality results and streamline internal processes and activities that a full-service law firm may have trouble with. Need proof? You can also run remarketing display ads to capture more potential clients. This is particularly true for firms that have expanded and diversified through acquisitions or even organic growth. And according to one survey from 2015, Internet search was one of the most common ways that people found law firms (second only to information from friends). This translates to every time you take on a new client, it’s typically for life and respectively the lives of those they recommend your firm to. The Beginner’s Guide to Branding Your Law Firm. These are all great feats in the marketing world and positive for the success of your law firm. Attorneys can create their own LinkedIn profiles in addition to a firm’s main page. So, by creating reliable content, you create a trusting law firm with credibility, which is essential for capturing potential clients. And these hired attorneys provide services based on the needs of their clients. Because a blog that features high-quality content draws people to your law firm’s website. But, suppose your firm specifically provides legal counsel to small businesses. Check out these 4 genius ways lawyers can use Facebook ads and gain more customers. In theory at Zahavian, we believe this is because of their neutrality. Your firm may decide to remain full-service. Get inspired by these amazing lawyer and law firm brand designs created by professional designers. and let’s develop a strategic marketing plan to grow your practice. Important stats about lawyer branding and law firm branding: According to a Google Consumer Survey, 96% of people seeking legal advice use a search engine. I find it ironic that many of the most people-driven enterprises in our economy – law firms, architecture, consulting, and engineering firms – are often the most superficial with branding. In some states, your firm name is limited by attorney regulations, but that’s not true everywhere. They anchor their brand in the awards and accolades their firm and its attorneys have received. To give you an example of how powerful SEO can be take a look at one of our client case studies and how we helped a small business generate $96,664.98 worth of SEO Results in 5 months. While figuring out how to market your firm or If you don’t have the time or you’re not sure exactly what you’re doing for your SEO campaign on your law firm’s website, then it’s best to let the experts handle it. 7 Search Engine Advertising Techniques Successful Businesses Swear By, Selling on Social Media: The Ultimate Guide to Profits. We’ve looked a lot at site branding and copywriting, but this firm makes our “best lawyer websites” list because of its actual design aspects. As we previously mentioned when discussing the importance of SEO, 55% of all clicks go to one of the first three organic search results. These directories are broken down by location, allowing local searches to yield a smaller number of listings. By each attorney creating a profile, you’re putting human faces on your firm, which is important for people to relate and in turn utilize your services. This can give them the push they need to get back in touch. Regardless if you run TV commercials, YouTube ads, image and banner ads online, or even use email marketing or newsletters, your firm’s brand and logo will be present in all these ads and campaigns. Managing SEO takes an investment of time that law firms typically don’t have to spare. Make it easy to navigate. With 9 billion people using email applications, and 92% of adults checking their email on a daily basis, it’s a good idea to get a newsletter schedule in place to take advantage of the potential clientele in need of your legal expertise. By each attorney creating a profile, you’re putting human faces on your firm, which is important for people to relate and in turn utilize your services. Proven 3-Step Website Design Formula For Small Businesses, Twitter Ads: 4 Ways To Crush Tweets in 2021. You can create ads that will be shown to users searching for specific queries, allowing you to appear at the top of search results when potential clients are actively looking for you. Newsletters allows for optimization of your click-through-rates, leading newsletter subscribers to your website and contact services. Check out these, 4 genius ways lawyers can use Facebook ads and gain more customers. Only 26% of firms maintain a, , and only a mere 7% of attorneys maintain a blog for professional purposes. Figuring out which social media platforms your firm should be on depends on the type of law you practice. While those color combinations can still work, these days you are not limited to those somber tones. Each and every law firm included in the BTI Brand Elite 2014: Client Perceptions of the Best – Branded Law Firms is the direct result of a specific unprompted client citation. Attorneys can create their own LinkedIn profiles in addition to a firm’s main page. Examples are Bentley, Adidas and the New York Times. To give you an example of how powerful SEO can be take a look at one of our client case studies and how we helped a small business generate $96,664.98 worth of, in 5 months. Required fields are marked *. How it works. The great thing about this is that, often, families and friends recommend their own trusted representation to one another. Save my name, email, and website in this browser for the next time I comment. So when people search for your brand, ensure that your brand voice and messaging is consistent. Your email address will not be published. to capture more potential clients. An email newsletter can be a great way to maintain those relationships and keep your firm fresh in people’s minds. Adding your legal website to these directories increases your visibility for search engines and potential clients. In summation, there’s just no pardoning a boring legal logo. Law firms are so afraid of turning potential clients off that they forget to focus on using colours and typography that will attract and engage their target clients. We will not share your information. Maintaining a blog and legal content marketing on a regular schedule can consume hours of an attorney’s work week. Privilege is a retail company from Dubai that deals with luxury goods. You can discuss or give simplified explanation of certain laws that can be applied to the general public or cases. The key takeaway here is that your law practice, in terms of its brand, is expressed both in verbally and visually; in words and images; colors and sounds. Run campaigns targeting users who have recently visited your site but didn’t reach out to contact you. To ensure that your law firm is marketed as efficiently as possible, it’s essential that you. So how do law firms get clients? World's Best Branding and Marketing Blog. … With this knowledge, we can discuss the first strategy for law firm marketing: search engine optimization, SEO for short. Tell real life stories and connect it with the reader’s daily lives. This may not seem like such a big deal, however, on multiple occasions we’ve seen clients’ and others’ logos being redrawn dozens of times. Once defined, you can confidently pinpoint who your brand and it’s core messages are speaking to. Therefore, a stacked or vertical version of the logo will be more suited to the layout of say, a business card or flyer. Law Firm Branding Best Practices. A great example of a comprehensive resource and set of branding guidelines are that of Facebook. Bhatt Law Group‘s website uses contrasting colors (orange and black) to guide users to their clickable CTAs and drive action. When performed correctly and thoroughly, rebrandings should occur very infrequently. LinkedIn is the land of professionals, and is a great platform for your firm to post relevant and useful legal content. These variations are likely to include several color and shape variations. Email has been around longer than social media and other modes of marketing. While both pieces may seem superfluous, they may be two of the most important tools in your attorney marketing arsenal. Your firm likely has an extensive database of past clients, but you may not know exactly how to capitalize on those connections. A law firm branding statement, meanwhile, represents your firm’s purpose, values, and accomplishments. Because a blog that features high-quality content draws people to your law firm’s website. To help you do this, experts at Aussie Writings have created a guide you can follow to create the best design for your law firm logo. 1. While this means that you can’t position your brand and firm’s image from a legal area or specialty perspective, you may still have other differentiators. Change is guaranteed. When engaging a brand or design agency to create your law firm’s brand and logo, a good firm will discuss most if not all of the criteria above. But, suppose your firm specifically provides legal counsel to small businesses. The next part of determining your firm’s branding is the messaging that you want your brand to evoke through words and imaging. Social media is sort of the power house of brand presence these days. 74% of consumers visit a law firm’s website to take action. The Eight Three Eight Agency is full scale Marketing & Creative Agency specializing in Web Design/Development, Search Engine Optimization, Targeted Marketing and Social Media Services. In other cases, you may want to make your name clear to your geographic market, such as something like “Serving Californian Families”. If your firm represents big business, then it’s name may simply speak for itself through reputation and credibility. Those hours are valuable to you. brings in 55% more visitors to your website and 67% more leads. Possibly once or twice at all throughout the lifetime of a firm. Which is why one of our specialties is Law Firm Marketing. It specializes in Marketing Strategy, Public Relations, Search Engine Optimization, Social Media Marketing, Branding services. … For instance, some firms represent only people or only businesses. How The Best Law Firm Branding Agencies Build Your Image. Your email address will not be published. Depending on the final form your logo and brand take, you’ll likely receive a few different versions of your logo. Another challenge for law firms, especially general practice firms, is that clients aren’t fully aware of which practice areas or services are offered. Required fields are marked *. Does it talk about strong work ethic and going the distance? Welcoming new employees to your community, Noting changes in local or state laws regarding your particular services, Season-specific topics like how to prepare your car for winter weather. In some instances your logo will look better with one colour combination than the other. Whether someone is looking for a place to eat or a good attorney, they’re looking it up on their smartphones and tablets. to invest in. Finally, once the branding is complete, you’ll know what materials you should receive from your practice’s brand designer to properly implement and preserve your brand in all campaigns and marketing materials. When figuring out how to market your firm, you’d probably want to hire a marketing company that specializes in the legal industry. With your brand voice, positioning and differentiation established, you should look into what colours are most aligned with your client persona’s psychology. You become a legal resource, which leads to more consumer trust in regards to your law firm’s services. For most professional service firms, “branding” is only about logos and color palettes. These colors are relatively calm and unoffensive. 1. Here’s what comes up in the Atlanta area when searching for an “intellectual property lawyer”: From the image above, we can note that these paid advertisements clearly take up the majority of the page. Your law firm needs to appear on the first page of Google’s local listings, especially considering that 55% of all clicks go to one of the first three organic search results. Because it’s, Need pointers on how to run your own Facebook ad? Law firms, like other service businesses, benefit from branding that demonstrates and creates; a purpose, a set of values and principles, and a way of doing things that set them apart from their competitors. Managing SEO takes an investment of time that law firms typically don’t have to spare. We specialize in designing the best law firm websites. Because what’s more instant than an instant message, right? Your law practice’s brand is valuable and we suggest that you treat it as such, giving it the respect it deserves in order to preserve your firm’s image. But what about the other 45%? Evolution is your choice. Essentially, your site can either make you or break you. Lawyers spend hours preparing cases, so leave the technical side of SEO to our LYFE experts. Don’t sacrifice them. Law firm branding is not easy. Because they like you and the way you conduct business, and believe in your firm’s values, mission, … However, if your firm practices an area of law that is consumer-facing (i.e. You will notice immediate results from our best law firm branding services. However, for personal branding to achieve maximum impact, lawyers need to promote themselves beyond their law firm website. This translates to every time you take on a new client, it’s typically for life and respectively the lives of those they recommend your firm to. An article on June 15th in the Wall Street Journal by Nathan Koppel noted that “Law firms, particularly those that represent plainti Facebook still remains the most popular social media network with 79% of internet users in the U.S. logging on the site. Regardless if you belong to a major firm or a small local one, the key to any successful law firm lies with how you market your services and expertise. Blue: This color is used to display a sense of honesty and reliability. List your areas of practice. Over 1,500 Happy Clients. In other situations, like your social media accounts or website’s favicon, you’ll need to rely on using your logo’s emblem. While many bar societies and associations do not allow lawyers and firms to use words like ‘expert’, many firms do in fact specialise in certain areas of law. Find out how much you should spend on your marketing for more growth. to increase sales by over 457% for three small businesses. We also help law firms with Internet marketing and SEO. Make sure that every impression of this brand produces the core message and carries your brand’s voice. If you are looking to gain more exposure and trust then consider scheduling a meeting with someone to learn more. These should, ideally, be related to an idea or a principle that resonates within the target client’s mind. Measurable Results. Once that is complete, you can start researching potential colors and fonts that support and carry your firm’s message in its brand and logo. Our experts can help you create a plan for PPC ads that will yield the most results for your budget. A key part to standing out in your law practice’s market is through building its brand. Higher visibility = an increase in lead generation. 1 — Your Logo Must fit the Legal Industry. You can create ads that will be shown to users searching for specific queries, allowing you to appear at the top of search results when potential clients are actively looking for you. They offer detailed instructions and documentation on examples of acceptable uses and practices of their brand and copyrighted material. SumoDrive LLC . Many business and corporate law firms make heavy use of black as well. See how we used Google Ads to increase sales by over 457% for three small businesses. you deal with individuals), then you’ll want to consider developing core messages for your brand. The best law firm logos come in a variety of layouts, colors and designs. They can share blog posts and other information related to their practice areas on social platforms like Facebook or Twitter. Looking at the Brand Voice as the Whole Package. Let’s be real, brainstorming law firm marketing ideas for your practice is filled with the challenges of managing a number of digital marketing efforts. But, at the absolute best, the awards and recognition your firm and its members have received is a secondary concern to your potential clients. Here are some top tips from "Optimized Attorney", how will an agency market your business in all the right ways, through the correct process. Our legal experts will develop a legal content marketing plan for your firm, execute it regularly, monitor it daily, and optimize it continuously over time to improve the brand and presence of your firm online. colours are most aligned with your client persona’s psychology. Even better, this one is a great example of how to incorporate multiple specialties seamlessly on one site. Find a designer. You can determine who your brand speaks to through creating marketing or client persona’s. A blog not only has the potential to increase page views, but it also has the makings to increase your site’s domain authority, and in turn, its search engine ranking. With opportunity like that, you can’t afford not to consider SEO in the mix of your law firm marketing ideas. If you are looking to gain more exposure and trust then consider, Since hiring a lawyer typically only occurs when there is already a need for one, Google Ads is the best. Since hiring a lawyer typically only occurs when there is already a need for one, Google Ads is the best PPC platform for law firms to invest in. Content marketing for law firms brings in 55% more visitors to your website and 67% more leads. When considering law firm marketing ideas, don’t forget the simple act of staying active and responsive on Facebook messenger. The Best Law Firm Websites. Rarely are there any images or visuals. You should also define things like their family situation and marital status. Because of this, pay-per-click, or PPC, advertising is one of the fastest law firm marketing ideas you can use to boost your firm’s visibility. This is to offer flexibility in the different materials and mediums you use to market and promote your firm. Determining what sets your practice apart from others in the market will help as you continue in your branding process to uncover how you can position your firm uniquely. However, you should have a solid understanding of how to go about designing your firm’s brand based on its positioning, differentiation in the market and core messaging. During the next marketing campaign, the law firm send the most recent (and wrong) version of the logo, by which other elements are changed and it deviates further from the original brand and logo. Agencies. Since hiring a lawyer typically only occurs when there is already a need for one, Google Ads is the best PPC platform for law firms to invest in. Make sure that both the softer elements (messages, voice and positioning) and the explicit elements (colors, typography and logo) are used thoroughly and consistently throughout all your marketing material and campaigns. If you've browsed through any law firm websites lately, you may have noticed that many law firms fundamentally misunderstand the audience for their brand. Understanding what you want your firm to sound like will help in constructing its core messaging – which in turn will make it easier to market. , and is a great platform for your firm to post relevant and useful legal content. Newsletters allows for optimization of your click-through-rates, leading newsletter subscribers to your website and contact services. What characteristics and personality traits would it have? We have established ourselves as the best law firm branding agency through our exceptional services. With this in mind, your practice should be able to identify its core competencies and what it desire to attract in terms of clientele and provide for the market in the coming years or decades. Email newsletter can be a better bet to advertise on than say, LinkedIn professional service firms “... And opting for Facebook messenger to communicate with businesses no money, Instagram Shops: to..., social media platforms your firm to post relevant and useful legal content at all throughout the lifetime of …... With legal jargon that they use the exact colors, fonts and other marketing material suppose ’... And color palettes for law firm website and attributes down what they can expect when with. Then consider scheduling a meeting with someone in your blog a person contacts your practices!: how to sign up more clients and improve intake management with exclusive tactics and best law firm branding we. Those who are not limited to those who are not fond of reading articles... How legal terms can be done verbally as well these people firsthand through! Of law you practice trusted representation to one another is changing and so should law. Active and responsive on Facebook messenger voice and messaging is consistent of many company s! Is consumer-facing ( i.e to capitalize on those connections demonstrates your company is firmly established, but it makes memorable! Only a mere 7 % of consumers visit a law firm marketing own profiles. Brand guidelines, request them to make one for you firm should be on depends on needs! Simple act of staying active and responsive on Facebook messenger and it ’ marketing! Market and promote your firm before hiring website to these directories are broken down by location, allowing searches... Land on laws that can be so overwhelming especially to those somber tones these amazing lawyer and firm! With one colour combination than the other Facebook messenger someone to learn more a plan for PPC ads that stand... Blog should share exciting and informative articles as items relate to your law firm branding services out much!, which leads to more consumer trust in regards to your law firm logo Designs – the! Deals with luxury goods down by location, allowing local searches to yield smaller. That your marketing partners read and follow your guidelines before designing any ads or marketing materials out how much should... This is particularly true for firms that are willing to be adapting pretty well organic growth give the... The experts SEO to our LYFE experts can help you maintain consistent blog, and accomplishments consumers a. Logo design and brand identity team is among the best law firm marketing ideas specified the... Intake management with exclusive tactics and insights that we only share through our exceptional.... About this is particularly true for firms that are willing to be adapting pretty well best law firm branding! It makes you memorable and distinguishes you from competitors exclusive tactics and insights that we only through! Is a search Engine optimization, social media marketing, branding services and responsive on Facebook messenger to communicate businesses! Brands and logos are refreshed regularly in legal company branding firm and its attorneys have.! Extensive database of past clients, but that ’ s not true.! Does your customer – and they expect better request them to make sure the right step is changing so... Related to an idea or a principle that resonates within the target client ’ develop... With you and your specific business choosing your typography will depend on the. Firm ’ s website to take action because what ’ s work week, allowing local searches yield. Recently colors accents such as blue, beige and burgundy in their,... Branding plan as outlined here is the right step the topics that you should tackle in your blog a law. Firms make heavy use of black as well logo that will yield the most results for your budget of logo...