Here’s what you need to do to secure a case study. Browse Digital Marketing Case Studies Learn from real world digital marketing case studies and gain actionable insights on how to run successful digital marketing campaigns. Case studies are effective on your website and as a sales enablement tool. According to Animoto, four times as many consumers would prefer to watch a video about a product than to read about it. Digital marketing harnesses digital technologies to market services or products. But it’s no small thing for them to take time out of their busy schedule to talk about how awesome the product or service they’re paying for is. This Template Kit uses demo images from Envato Elements. View Case Study Pro Restoration As a company that offers 24/7 emergency services, Pro Restoration company needed a high-positioned search presence in order to compete with the franchises that surround them and have compelling call-to-action messages, so that their potential customers could quickly find and reach them in the event of a disaster. It would help you create an effective and meaningful marketing strategy. }��(y F���,:>9���� Ky���rql� ���ږ������䍧7�s��@P�bx0G�8����g!� THE GOALS. '��B4)��M����t- wΓhqY���oK|㷓p]n��v6�/ Meet with customer success, sales, and marketing to get them on board with creating regular case studies. They validate the statements your company makes about your product, and allow potential buyers to see your product in action. From this meeting, create a formal document that outlines how to submit marketing  case study opportunities, the frequency that customer success are expected to do so, and the process/time commitment involved after a client has agreed to participate. Once the meat of your marketing case study is written, choose some pull quotes to highlight. Why did you choose our solution above others? Curata CCS uses machine learning, natural language processing, and artificial intelligence to help marketers discover and publish industry-specific content across marketing channels. Business members can access this and 8 other guides and templates in this toolkit. Seventy-three percent of people have used marketing case studies in the past 12 months to make B2B purchasing decisions. Customers who need a contract to be forced into a case study aren’t often the ones you want as a face for your brand. University College Dublin (UCD) is one of Europe’s largest English speaking universities. Tripled leads for 60% less marketing spend. Layout the case study in a comprehensive, clear, and informative manner -- giving you more time to focus on the actual content at hand. It should introduce you if you haven’t already. What made you start looking for our solution? If you have further information about how customers perform with your product, include it here. Tips for writing a case study template. CS2 is now using Curata to expand their reach and create custom experiences for each sub-audience within their online community. ... Case Study Template; Blog Post Template; Outreach Email Template; Start now. Sector technology innovation Toolkit. Example: CS2 co-founder and president Mary Harris King had this to say about Curata: “Curata keeps our current clients up-to-date with interesting articles while integrating with our public facing website so potential clients can see our newsfeeds, and sign up for the daily news digest, etc. Curation can help. However, if there is something else that might be beneficial to include in this particular use-case—add it. You want to publish only truly impressive, stand-out marketing case studies. From Oprah touting how Weight Watchers has worked for her, to American Express endorsing SalesForce. By including case studies in a contract, you’re essentially paying for testimonials. What do you hope to do with our product moving forward? According to Social Fresh, customer testimonials have the highest effectiveness rating, Seventy-three percent of people have used marketing case studies in the past 12 months to. � �}�rW���y�4��� )R-K���Em�����P$���B�h����w^ce�d�s�y���jw��̋��{���W/y��?^� From this meeting, create a formal document that outlines how to submit marketing  case study opportunities, the frequency that customer success are expected to do so, and the process/time commitment involved after a client has agreed to participate. Customers who need a contract to be forced into a case study aren’t often the ones you want as a face for your brand. Address the time commitment of the case study, and include the questions you plan on asking. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Data sourced from Curata CMP, our content marketing platform. First, their decision to use a slide deck over a single page document. A staggering 92 percent of consumers read reviews before making a purchase decision. According to Social Fresh, customer testimonials have the highest effectiveness rating for content marketing at 89 percent. Find out information about the company and their results with your product outside of the interview. Too many companies title their case studies things like “[insert company name here] Case Study.” This is both boring and uninformative. Don’t have the time, staff, or budget to produce enough content for all of your marketing channels? For a service-based product, this form of marketing case study proved extremely effective. Try using a service website like Fiverr for quick transcription that won’t break the bank. They help the customer reading them to picture their own company using the product in a similar fashion. From. Create a formalized process that ensures you get the case studies you need on a regular basis. Use the case study title to help potential readers decide if it’s something that applies to them. Learn more about business membership Already a Business Member? SEE HOW WE DELIVER ON THE POWER OF DIGITAL. Sasha Laferte is Curata’s Senior Content Marketing Manager. 9 Successful Digital Marketing Case Studies. The more visual your marketing case study is, the better. They can also serve as a powerful sales enablement tool. The marketing case study is one of the oldest and most venerable examples of content marketing. The introduction should present the company you’re talking about and their problem. Project Overview. They can also serve as a powerful sales enablement tool. They provide proof of concept to potential buyers, and drive your audience further down the funnel. Digital marketing has enabled companies to reach new audiences without having to step outside their front door. If you have more than one product description in your boilerplate description, focus on the product the marketing case study focuses on. With customer testimonials the person you’re interviewing needs to have well-spoken and thought out responses about your product. Instead, try a big, colorful CTA. Consider these sample templates: Some companies choose to include a customer testimonial or case study commitment in part of their purchase agreement. This is a great way to guarantee you’ll have case studies in the pipeline. This blog post will help you secure and create a case study that sets your company apart from its competitors. How has using our solution been so far? Example: Newsletters now have an open rate of 42.52 percent, and a click-through rate of 23.11 percent, both significantly above industry averages. Email Marketing Templates – These templates are designed to help you build your email list. And while groundbreaking marketing campaigns won’t land you in Grey’s Anatomy, it can make for a brilliant case s… Include a description of the company and some of their results. Transcribe and fact check the interview. Finally, show the results. Add [email protected] to your trusted senders list. With Curata, CS2 exceeded community registration goals by over 60 percent. From ecommerce companies to government projects we have a wide variety of design, development and digital marketing case studies. Other ways to maximize the impact of a case study include: For more information, check out some standout case studies by other companies. First, their decision to use a slide deck over a single page document. It’s also a conflict of interest, and some would argue flirts the line of ethical behavior. The layout is sleek and skimmable with easy takeaways. Include a description of what it’s about and the situations it should be most effective for. https://www.template.net/business/marketing/marketing-case-study-template Her experience spans writing for marketing software companies to creating viral content for Wenner Media (the parent company of Rolling Stone and Us Weekly). DMA - Digital Marketing Agency is the template by which you can customize your website design quickly, stylishly and without significant cost. The Ultimate Marketing Case Study Template, Share The Ultimate Marketing Case Study Template on Facebook, Share The Ultimate Marketing Case Study Template on Twitter, Share The Ultimate Marketing Case Study Template on Linkedin, Share The Ultimate Marketing Case Study Template via email, The marketing case study is one of the oldest and most venerable examples of content marketing. For an example of one of Curata’s case studies, check out “. Here’s an example: CS2 Compliance, a regulatory consulting firm for financial services clients, wanted to build a community for its clients and save time answering regulation-specific questions in individual emails. Find out how we create growth, implement digital … The marketing case study is one of the oldest and most venerable examples of content marketing. Click here to download the case study template and guide, and if you want to share this resource with others, use the click-to-tweet links and image below. Avid products are now used in the television and video industry to create television shows, feature films, and commercials. Make sure to inform them that you’re recording them. include customer testimonials in a visually appealing multimedia library on their website. Whether you need help to create an editorial calendar or plan a product launch campaign, these templates for marketing teams by Asana will help you project manage like a pro. A “case study” in the context of marketing is an analysis of a project, campaign or company that identifies a situation, recommended solutions, implementation actions, and identification of those factors that contributed to failure or success. ... Case studies are essential marketing and sales tools for any business that offer robust services or products. If your marketing case study is very long, include the most important points at the beginning in bullets. is notable for a couple of reasons. >. Kantar describe their process, their findings, and their results in a quick, story-heavy video. In education, it can help you see how certain factors affect student academics. Kantar describe their process, their findings, and their results in a quick, story-heavy video. News letter dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt. From Oprah touting how Weight Watchers has worked for her, to American Express endorsing SalesForce, case studies are prevalent across industries and marketing forms.. Create a formalized process that ensures you get the case studies you need on a regular basis. The Digital Marketing Templates Library. Digital Marketing Case Studies. Sasha has a BA in Writing, Literature and Publishing from Emerson College in Boston, MA. If not, ask your customer to send some over. It’s also a conflict of interest, and some would argue flirts the line of ethical behavior. It’s easy to digest and different enough that it piques the reader’s interest. The layout is sleek and skimmable with easy takeaways. For more on how to drive your audience further down the funnel and measure your content’s efficacy, read Curata’s eBook: Content Marketing Metrics: Account Based Marketing Edition, How to Incorporate Video into Your Content Marketing, How To Unlock More Profitable Content With AI, How Content Marketing Drives Sales Throughout the Buyers’ Journey, Content Crush Nov. 17: SEO Strategies and the Revenge of the Creatives, Content Marketing Conferences: The Ultimate List, Content Marketing Job Description & Titles for Executives, Directors, Managers and Specialists, 11 Effective Ways to Use Social Media to Promote Your Content, The Insider's Guide to Content Marketing World 2017, How to Create a Marketing Case Study: Step-by-Step [INFOGRAPHIC]. You can use case studies for different purposes. UCD wanted to better utilize their alumni base to help build out some of the university’s new programs, community, etc. Focus on the problem solved in the case study and write an informational post on that topic, Add the case study to relevant landing pages, Add it to you or your coworkers’ signatures, Insert it into a slideshow or longer presentation on product use cases. Download our hands-on guide and learn time saving ways to sift through the noise and quickly find content gold! What results have you seen with our solution so far? However, this transformation is not a one-and-done process. Ask if you can see their results or look into their reporting for numerical information to back up the information in the interview. Download Your Free Marketing Case Study Template A well-written marketing case study can lead audiences to your brand, drive them into your sales funnel, and help convert interested prospects into customers. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo. Bit.ly. This blog post will help you secure and create a case study that sets your company apart from its competitors. Good news is on its way! She’s written for a wide range of digital marketing publications including Content Marketing Institute, LinkedIn Marketing Solutions, Salesforce, and HubSpot. This should describe how your product or service was implemented and how it made the overall process smoother, easier, cheaper, etc. They provide proof of concept to potential buyers, and drive your audience further down the funnel. Marketing case studies can be hugely effective. This allows visitors to search by use case, industry, and company size to find the most relevant story to them. Include more numerical improvements, or an overview of what happened. How has our product benefitted you and your team? According to Animoto, four times as many consumers would prefer to, Transcribe and fact check the interview. From Oprah touting how Weight Watchers has worked for her, to American Express endorsing SalesForce, case studies are prevalent across industries and marketing forms. customer testimonials and case studies are considered the most effective content marketing tactics by nine out of ten B2B marketers. Increase your case study prospects. Example: CS2 uses Curata CCS to curate articles that answer a variety of FAQs, building a robust content program including discussion boards, webinars, and frequent newsletters. Use the case study title to help potential readers decide if it’s something that applies to them. We use machine learning, natural language processing, and artificial intelligence to power two software platforms: Curata Content Curation Software (CCS), and Curata Content Marketing Platform (CMP). Many case studies include a conclusion at the end wrapping up all the details. Digital Case Studies is a curated list of Marketing Case Studies, produced by the top Marketing Agencies. Get New Insights Weekly. It should be two or three sentences and highlight parts of the company most important to your audience. This has led to strategic and streamlined website content and newsletter publication for CS2. Case studies are an essential part of your marketing and sales strategy, especially in a world where word of mouth holds so much weight. Many larger companies also have formalized rules around providing testimonials. Fuji Xerox Australia Business Equipment. The next section should introduce your product and why your customer went with you. “Case Study: How CS2 Compliance Is Succeeding With Curata Content Curation Software, Once the meat of your marketing case study is written, choose some, Over 50 percent of marketers that curate content indicate that it has, increased their brand visibility, thought leadership, SEO, web traffic, and buyer engagement, Send an email sharing it with the case study’s target audience, or as part of your newsletter, Write a supplemental blog post to drive traffic to the case study. Free Download: How to Curate Content Like a Boss But, I have great news. Find out how to use Curata’s powerful analytics and calendar functionality to upgrade your marketing here. They support the statement that this company was successful with your product. This allows visitors to search by use case, industry, and company size to find the most relevant story to them. the Customer Value Journey), then you can intentionally engineer your business in such a way that it moves people predictably through the stages in this template.. Digital Marketing & PR Case Studies When it comes to content marketing, SEO, social media marketing and digital PR, we don’t just say we’re good — we have the numbers to prove it. Accelerate the growth of client’s Copier and Large Format Printing Divisions; Substantially strengthen client non-branded keyword search results. Include a description of the company and some of their results. The first (and often hardest) part of creating a marketing case study is getting a customer to agree to one. Here are some sample questions you could ask: Next, conduct the interview. For more on how to drive your audience further down the funnel and measure your content’s efficacy, read Curata’s eBook: Content Marketing Metrics: Account Based Marketing Edition. Too many companies title their case studies things like “[insert company name here] Case Study.” This is both boring and uninformative. Introduction. �.�������r�#p8�N�K�0Y��ޢp�>�㨸(NN�r���~��g4�}u��ůj'���X��k����Ο�@���A3�_��ϣ�r> ��h�ſYL� �Ǐ��~[E��///'��)����ǃ�t�Q����{���ߖQ�8��LO�͏�=9��E4J���pė�ro�^�":��]���E\�k1-������Y܍��:��Z�̀ ��E��$����䛻���g���a���o����lM�/��Q�8>�z��8�\����I�&XF�.Y`-�V�at����Iۊ��j��q�Z�w�e������$��$��bE��u��E��q_�i����`���� jiu�����b�����P�].���Ӆ��jںm��A���:�g�e���2:_�� n��o��2z�9�.�r_b�bl�T�. If you’ve ever heard your doctor say “wow, that’s one for the textbooks” during a physical examination, odds are you probably didn’t feel so good about it. In other words, you'll … Whether it’s in person or over the phone, make sure to record the interview for transcription later. It’s okay to use a boilerplate description here. Many larger companies also have formalized rules around providing testimonials. At Americaneagle.com we help expand their digital footprint. Consider these sample templates: Some companies choose to include a customer testimonial or case study commitment in part of their purchase agreement. Zendesk include customer testimonials in a visually appealing multimedia library on their website. The Digital Marketing Case Studies that we are going to cover in this post will for sure empower you to understand the key benefits of Digital Marketing for you. Sasha enjoys marketing, tech, travel, fitness, sushi, and her cat. Which other products did you look at before deciding on ours? Include a case study request email template to save customer success time. No doubt many customers are pleased with your product. Case studies are sourced from Equinet Academy’s course participants who attended and completed our digital marketing courses . Social media case study template. Try using a service website like. If you’re conducting an interview onsite, take pictures and video. In businesses, it … A marketing case study template is a smart way of studying the market. When we first released our blank digital marketing strategy templates to help members create their own plans, our members asked for more examples from different sectors. If you’re conducting an interview onsite, take pictures and video. They’re even more compelling when your claims are supported by data and hard information. Example: They chose Curata Content Curation Software (CCS). You’ll receive an email alert when new articles are published to the Curata Blog, about 2 times a week. You’ll be curating content like a boss in no time. Sales marketing, when done between two business firms, needs to prepare some specific tactics and channels for better results.You can understand the fact by referring to this sample on the b2b marketing strategy case study example template.The template has shed light on the different aspects that b2b marketing deals with. Free Marketing Case Study Template to Download. It’s mostly done through the internet, computers, and smartphone devices. ... Powered by Digital Marketing Agency Template Kit . Avid Technology is an American technology and multimedia company based in Burlington, Massachusetts. Increase your case study prospects. By including case studies in a contract, you’re essentially paying for testimonials. Marketing case studies can be hugely effective. Use this guide to understand how to use case studies for your organization. Curata is a content marketing software company based in Boston, MA. What is a case study and why are they so important? If you’re looking to highlight the company size, mention it here. Finding the right digital marketing agency isn’t easy. Login here They wanted a solution that made content creation easier, found topical subjects in their industry, and enabled them to quickly publish to their website and newsletter. Get My Copy! Below you will find detailed digital marketing case studies related to all chapters of the Digital and Social Media Marketing book.Please re-visit this page regularly since we plan to keep it populated with the latest case studies. , case studies are prevalent across industries and marketing forms. As you’re interviewing, make note of any especially interesting points, as well as numerical results. It’s a great way to reach both audiences.”. 8 printable templates, samples & charts in PDF, Word, Excel formats. Okay, maybe we took some poetic license with using the word “convert all the people.” However in a recent survey by B2B Marketing, of 112 marketers, two-thirds (66%) stated that case studies were “very effective” at driving leads and sales, and a further 32% found case studies to be “quite effective,” making case studies the most effective content format included in that survey. We’ll email you a copy as well, but click here for some instant gratification. Avid Advertising Case Study Category : Corporate Case Study Marketing Example. “Case Study: How CS2 Compliance Is Succeeding With Curata Content Curation Software”, The subtitle should round out the reader’s expectations of what’s in the study. So, in response we created our first B2C Digital marketing plan example for Wow Accessories. Bitly includes images and a colorful layout that’s more interesting than a traditional, text-heavy marketing case study. Tell us about your experiences and what you’ve done with it? Rather, it is a culture that will keep evolving as long as there are advances in the technology and analytics space. If they don’t have this information, look internally for more general stats on your product’s impact on the people that use it. Aside from being common courtesy, it’s also illegal in some states to record someone without their consent. Kantar media created a case study video of their work for Samsung. USE THIS CASE STUDY TEMPLATE Keep your potential customers in mind when creating a customer case study for marketing 82% of marketers use case studies in their marketing, because it’s such an effective tool to help quickly gain customers trust, and to showcase the potential of your product. Case Studies. E.g. In the marketing world ,however, being the first to find success in new and noteworthy ways is what sets you apart from thousands…most of the time in a good way. 3 Years to 3,480 Front Page Keywords: A B2C SEO Case Study According to a B2B marketing trends report, customer testimonials and case studies are considered the most effective content marketing tactics by nine out of ten B2B marketers. “Creating and Growing an Excited Community in a Highly-Regulated, Niche Market”. It’s easy to digest and different enough that it piques the reader’s interest. Main Page; Case Study Page; Contact; Buy Now! ڃ����ra�Ary,���k����#��yڏ���e�[RE���T����a`�� n������܁YFw��Bqj�м縔4&��o��t��ų������M�ŝb//h��uF'�h},@M\���'�{1)�.N�Zz�M~���#Q��Ʌ�����.dC���q�s^X,P׏ ��~�L'�pQXN���W���A}$�"y&��_�ys[��x�Ѻ��F�[X���O��?t��`S���_��T{6���D:$x9�J�����u��\���r�˯0��[�q�D��B 6 ��1�{��p2�L�n o-����a��#��q�pێh"31#�w��{wu��•焎��Q7*+Y1�هa� ��bD�1y.��t�(��A�m=2Ho~y`/� Z����`kA�b~g� /E�3$����'�-'`n{��J���jE ���\�(��]�_V/�O�ϟ. Case studies are a compelling way to convince prospects to buy your product. No doubt many customers are pleased with your product. Include how your client is planning on using your product in the future to grow and expand their goals. Once you have all the data you need, start pulling together your copy, video, and images into a shareable document. Bit.ly is one of the top marketing case study examples for students that use a traditional … E.g. Fill out the form below to get your copy instantly. Bitly’s case study is notable for a couple of reasons. In social science, it can help you understand the situations and problems of other people. Meet with customer success, sales, and marketing to get them on board with creating regular case studies. They should also be sent to your sales team. ... —— Case Study Page; Contact; Images. This can extend the process of getting a case study, as they have to go through legal, senior management, and more, just to get approval. This is a great way to guarantee you’ll have case studies in the pipeline. But it’s no small thing for them to take time out of their busy schedule to talk about how awesome the product or service they’re paying for is. After a customer agrees to do a case study, take the following steps to ensure the process goes smoothly. ����S�w0 Use company information and stats, outside numbers, and numbers from your customer to round out your marketing case study. Include a case study request email template to save customer success time. It offers instructions on how to secure a first-rate case study, and a template for getting started on a case study today. Include a stat from a trusted source. The impact numbers in these case studies are a testament to the significance of creating a digital strategy in the competitive business landscape. We recommend pulling the company overview directly from the company’s website. For a service-based product, this form of marketing case study proved extremely effective. Example: Over 50 percent of marketers that curate content indicate that it has increased their brand visibility, thought leadership, SEO, web traffic, and buyer engagement. In 90 days, we … There are so many things to think about, like whether the agency can actually deliver on their promises or if they’ll drain your cash every month with no return. Four interesting Indian digital marketing case studies from 2014-15 on business objectives such as content marketing, influencer marketing, lead generation mar… Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. E.g. As the aforementioned stats illustrate, marketing case studies are important because they help you sell your company’s product. Digital Marketing Case Studies University College Dublin. for quick transcription that won’t break the bank. Creative Agency, Marketing Agency Template. Ao:YD�������~t���Q�I���Q)酣�V���x��-���t:E�$^D��h�^���k�o_ծy�������ݻ��?����k��W�?n�����t\��������Q̣�e!��t{�Ecƅ�z .׋�,9�T�q8���"�F�"*O��|W�X�tR+���n.�ܭ�����Z-{����o�:�N�{֌��z�E����f�܄��O�WkւO_ԟ��Z����իf���ًV���s�:�~��������p�!Zēa�"L���bٿ��%���Ϡ�$�vE�_��~1x����崷���)�dz����˱�&yZ�Y;�'� �j�����[wK��$�DIR����R�.%4�:� Achieved 23% Average Cost-Per-Click and 35% Increased Consultation Requests. of their work for Samsung. As the aforementioned stats illustrate, marketing case studies are important because they help you sell your company’s product. Customers who are doing so well with your product that you’d want to make a case study from their experience are likely to be happy to help. Writing on how curation improves content marketing ROI? The more visual your marketing case study is, the better. The Digital marketing case studies is included in the. Use the marketing  case study template below to create a first-class case study. For quick transcription that won ’ t have the highest effectiveness rating for content marketing conducting an interview,! Curata ’ s also illegal in some states to record the interview for transcription later Download hands-on. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo to read about it past months! Or in-person meeting search results compelling way to convince prospects to Buy product... The bank charts in PDF, Word, Excel formats more numerical improvements, or an overview what. The template by which you can see their results the television and video interesting than a,! Using a service website like Fiverr for quick transcription that won ’ t have the highest rating... Zendesk include customer testimonials have the highest effectiveness rating for content marketing get them on board creating... Supported by data and hard information do with our solution so far we created our first B2C digital marketing study! 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