Morrisons will use insight from the card to tailor offers to customers’ individual needs. Now we’re launching Match & More the most comprehensive price match and points scheme in the UK. Shoppers will also be able to collect extra points on hundreds of featured products and fuel. Tesco said it would be monitoring prices to “give customers peace of mind”. Morrisons is today announcing the launch of ‘Match & More’ its new price match and points card. The firm said on Thursday its "Match & More" price match and points card will have a phased roll out across the UK, starting on Friday. Dalton Philips continued: “For our customers, the Match & More card could not be simpler. I had an order from them on 18th March, ordered non bio washing capsules and asked for "any non bio as substitute". Its chief customer officer, Alessandra Bellini, said the move would mean “budget-savvy customers get Tesco products at Aldi prices on products that matter to them”. Morrisons emerged the cheapest for its pigs in blankets, coming in at £2 for 12, matching those at Iceland. Price-matching schemes were widely available at the main supermarkets – including Tesco, Sainsbury’s and Morrisons – as a way to curb the rise of the discounters in the mid-2010s. The retailer today launched a new price-matching scheme called Match & More, which will compare prices against Aldi and Lidl as well as Asda, Tesco and Sainsbury’s. The figures showed the German chains Lidl and Aldi were continuing to win over British shoppers, with sales up 11.4% and 5.7%. “We’re cutting the price of hundreds of our customers’ favourite items and are holding them low.”. To ensure that customers can trust the price match, comparable prices will be collected by independent research group Profitero. The Price Match will cover branded and own-brand products as well as items that are on promotion elsewhere. Morrisons is claiming ‘last mover advantage’ in the loyalty space and instead of launching a traditional points-based scheme is introducing a price-matching programme that will see it become the first supermarket to include the discounters. Morrisons has unveiled Match & More, a new scheme which matches its prices against Aldi, Asda, Lidl, Sainsbury's and Tesco. With Morrisons More you can earn points every time you shop with us in store, online or at our petrol filling stations. Morrisons to Price Match The Discounters. For example, a box of 240 PG Tips will be reduced from £4.50 to £3.49, a saving of £1.01 or 22%. Price-matching should be more clear-cut on fresh food and meat, but the discounters product range is roughly 1,350 per store and Morrisons has … The Morrisons ‘Match & More’ card will undergo a phased roll out across the country starting tomorrow and will be in stores in time for the Christmas season. The plan involves eliminating higher-paid managerial roles while creating 7,000 hourly-paid roles in an effort to improve customer service and reduce gaps on its shelves. Because it price matches the discounters, the Match & More card will provide the ultimate guarantee about Morrisons’ value-for-money.”. The firm said on Thursday its "Match & More" price match and points card will have a … “These price cuts will help customers manage their budgets,” said Andy Atkinson, the commercial director. Morrisons has pledged to match the prices of Aldi and Lidl through a new loyalty card and price-matching scheme in an unprecedented attempt to … Launched a year ago with great fanfare by former CEO Dalton Philips, Match & More was the first major supermarket scheme to price match against both Aldi and Lidl, as well as other traditional supermarket rivals.. All rights reserved. Match & More is the first programme of its kind to provide a price match guarantee against Aldi and Lidl as well as Tesco, Sainsbury’s and Asda. The price match isn’t available in Morrisons Local convenience shops, just its larger supermarkets. Retailer says reductions are not a gimmick as it plans further cuts in coming weeks, Wed 11 Mar 2020 08.57 EDT Morrisons also has plans to enable customers to turn their points into vouchers for exciting leisure activities such as eating-out and travel. Spread the love. 4 Articles. Its like-for-like sales slumped 7.6 percent in its second quarter. 09:13 2014. No-deal Brexit means food price rises, warns Morrisons, Morrisons not liable for massive staff data leak, court rules, UK supermarkets struggle to cope with surge in online orders, Morrisons to cut 3,000 managers and take on more shop-floor staff, Big four supermarkets lose Christmas sales as 'Boris bounce' fails to appear, Morrisons expands super-fast Amazon delivery deal, Morrisons shuts four supermarkets, putting 400 jobs at risk, Amazon and Morrisons expand same-day grocery deliveries. Last modified on Wed 11 Mar 2020 20.40 EDT. You can cancel any non-perishable product at any time up to fourteen working days beginning on the day after you receive it and we'll gladly refund it - simply contact our Customer Service team via our 'Contact Us' form . Morrisons says it’ll be reducing prices by 23% on average. Morrisons is today announcing the launch of ‘Match & More’ its new price match and points card. If a comparable grocery shop is cheaper at any of these supermarkets, Match & More users will automatically get the difference back in points on their card. Morrisons pledges to match Aldi and Lidl prices. It is price-matching its rival on hundreds of branded and own-label goods as it tries to hang on to shoppers. Morrisons has also suffered because it lagged rivals in entering fast-growing online and convenience store markets. The venture comes amid fierce competition between the grocers on price as the big four struggle with the new reality of … Using Match & More, customers earn points in the following ways: When 5000 Match & More points are accumulated the customer receives a £5 voucher at the till. Morrisons has become the first UK supermarket to price match against the discounters. Print This Article. Morrisons has cut the price of more than 500 everyday groceries including beef mince, coffee and biscuits as it battles to climb out of a sales slump. This week, supermarket giant Morrisons announced they were slashing the price of hundreds of their products to improve the value there customers were getting. It is price-matching its rival on hundreds of branded and own-label goods as it tries to hang on to shoppers. Morrisons shoppers have been dealt a blow as those with its free Match & More loyalty card will soon no longer get the price difference back if their grocery shop would have been cheaper at Aldi, Asda, Lidl, Sainsbury's and Tesco.. Match & More is the first programme of its kind to provide a price match guarantee against Aldi and Lidl as well as Tesco, Sainsbury’s and Asda. The fourth biggest grocery chain said that in addition to price matching … New Morrisons promotion comes just days after Tesco claimed it would price match Aldi on a host of everyday items. They ended up sending bio capsules which initially I was annoyed at. Morrisons escalated the supermarket price war on Thursday with a promise to match Aldi and Lidl prices with a new loyalty scheme designed to stop its … Morrisons (down 0.2p at 159.7p) is the first supermarket to offer price match guarantee against discounters such as Lidl and Aldi, but one of the last to offer a loyalty scheme. The new and improved More app makes it easier for you to collect points, redeem personalised offers and manage preferences for the £5 More vouchers you earn. October 03. At a press conference to launch Match & More, Morrisons Chief Executive Dalton Philips said Morrisons would match products that are up to 20% bigger or smaller on a unit price basis. This week the market leader, Tesco, acknowledged the threat posed by the discounters as it launched its Aldi Price Match campaign. Tesco price match substitutions as well. The reductions are on staples such as a four-pack of baking potatoes, down 15p to 50p, and products from its food manufacturing sites such as British beef mince, now £1.50 for 500g, which the grocer claimed was the best price in the market. Morrisons is set to overhaul its Match & More loyalty scheme and is abandoning the price-matching element. When it was launched, the Match & More scheme meant that your shop at Morrisons was price matched against Aldi, Lidl, Asda Tesco and Sainsbury’s, so long as you spent at least £15. Morrisons said the price reductions, which average 15%, were not a gimmick but part of a plan to make products “more affordable and prices stable for customers”. The fourth biggest grocery chain said that in addition to price matching Tesco (Xetra: 852647 - news) , Asda and Sainsbury's, it would now do the same with discounters Aldi and Lidl . Similar move by rival Tesco, acknowledged the threat posed by the discounters with a “ game-changing ” scheme! 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